The Plant Factory is an urban food lab pioneered by a team whose mission is to bring fun into plant based cooking and ensure your children learn in the process.  We offer group classes, after school programs, camps and private parties.


Alicia [Co-Founder]

Alicia and her family live in Park Slope, Brooklyn and are foodies who are passionate about plant based cooking. 

Alicia has spent her career focused within the financial services market but her true passion is cooking and creating vegetable inspired dishes.  The Plant Factory was born from this passion – the focus is on an engaging atmosphere where children and young adults learn about cooking and just how fun veggies can be!

Alicia holds a bachelors degree in business and earned her MBA from Villanova. She is also a licensed foster care mom and giving back to the foster care community is very important to her.  In addition to hosting programs at The Plant Factory for foster children, a portion of every class is donated to this cause.  

Donna [Co-Founder]

Dr. Donna Snyder has committed her professional and personal life to the education of children.  In addition to being the proud mother to Alicia,  she is a passionate educator who has proudly served students ranging in age from PreK through college. During her tenure, Donna has served as a classroom teacher, district level curriculum specialist, Title I director, principal, adjunct professor, consultant and director of early childhood and elementary education for an urban school system.  Donna has extensive experience designing educational programs aligned with STEM, STEAM, PYP IB, Montessori, Problem-based learning and curriculum based instruction.  During her career, Donna has created numerous literacy, numeracy and community outreach programs to strengthen learning opportunities.  Under her leadership, school teams have earned numerous educational awards and recognition.

 Dr. Snyder is also well known as an experienced school turnaround principal and currently coaching several other school leaders and systems through the states.  Donna presents annually at national conferences on topics related to literacy development, assessment, data-driven instruction, leadership development and school turnaround. Donna is also a consultant to educational organizations related to school improvement initiatives and instructional delivery.

Outside of public education, Dr. Snyder has also held senior leadership positions.  She served for several years as the Chief Education Officer for an experiential education company where she was responsible for designing, implementing and evaluating K-16 educational programs, high quality professional learning and program evaluation.  In this capacity, she had direct oversight of both national and international educational programs for 45,000 students annually.  Dr. Snyder also was responsible for creating professional advisory boards and strategic partnerships with professional associations, universities, school systems and community agencies.

Throughout her assignments, Dr. Snyder has demonstrated success evaluating administrator and staff performance through formal and informal observations, supervision, performance feedback and analysis of student data.  She also led initiatives to assess organizational structure, staff effectiveness and design professional learning communities to improve teaching and learning.  She has served as a principal trainer, coach and mentor for entry level, effective and high performing principals related to data-based instructional decision making and leadership development.  She recently earned the NAESP National Elementary Principal mentor endorsement.

Dr. Snyder has earned a bachelor’s degree in elementary education and a master’s degree in school administration and curriculum development.  She earned her Ed.D. in curriculum and instruction from Virginia Tech.